Find what is holding your website back
Technical SEO Audits
Get a practical audit with ordered recommendations. Get a Free Estimate
Find what is holding your website back
Get a practical audit with ordered recommendations. Get a Free Estimate
A technical SEO audit examines whether search engines can efficiently discover, understand and index your website. It also identifies structural and performance problems that may weaken rankings, waste crawl activity or create a poor experience for users.
Our audits are designed to lead to action. Instead of delivering a large automated export, we investigate the site, validate the important findings and organise recommendations by severity, likely impact and implementation effort.
The scope is adapted to the size, platform and condition of the website. A small service-business site does not need the same process as a large ecommerce store, but both need accurate diagnosis. We combine crawling data, index checks, page analysis and manual review to understand how the site operates as a complete system. Findings are explained in plain language, with enough technical detail for developers to implement them correctly.
We check whether important pages are discoverable, indexable and represented correctly in search. This includes robots directives, XML sitemaps, canonical tags, redirects, status codes and signs that low-value URLs are consuming attention. We also look for pages that should appear in search but are missing, duplicated or being treated as weaker versions of another URL.
A clear structure helps users and search engines understand the relationship between services, categories, products and supporting information. We review navigation depth, internal linking, orphaned pages, URL patterns and how authority moves through the site. Recommendations focus on making important pages easier to reach without creating unnecessary complexity.
Slow or unstable pages can reduce engagement and make a website harder to use. We review loading behaviour, large assets, script impact, template inefficiencies and relevant performance signals. The audit separates high-value improvements from minor technical scores so development effort is directed toward changes that can improve real user experience.
Technical systems often create duplicate URLs through filters, parameters, pagination, tags or repeated templates. We identify where duplication may dilute signals or create confusing index coverage. We also flag pages with too little unique value to perform well and recommend consolidation, expansion or exclusion where appropriate.
We examine page titles, headings, metadata, structured data, image handling, language signals and template-level elements that affect interpretation. The aim is not to force every page into an identical format. It is to make sure important pages communicate their purpose clearly and consistently.
Most searches now involve mobile devices at some point in the journey. We review mobile rendering, intrusive elements, navigation problems, content visibility and interactions that may stop users completing important actions. Where issues fall outside SEO alone, we explain the wider conversion or accessibility implications.
For planned website changes, we can identify risks before launch or diagnose losses after migration. Reviews may cover redirect mapping, URL changes, staging controls, analytics continuity, content removal and launch monitoring. Early technical involvement can prevent avoidable drops that are difficult to repair later.
| Service | Estimated Cost | Average |
|---|---|---|
| Small business website audit | £750–£1,500 | Around £1,100 |
| Medium website technical audit | £1,500–£3,500 | Around £2,400 |
| Large or ecommerce audit | £3,000–£7,500+ | Around £4,800 |
| Migration review | £1,250–£4,000+ | Around £2,500 |
These are broad planning estimates, not fixed quotes. Website size, platform complexity, data access, migration risk and the level of implementation support all affect cost.
Automated tools are useful for discovery, but they often exaggerate minor issues or miss context. We manually review important findings before turning them into recommendations.
Every audit separates urgent problems, growth opportunities and lower-priority improvements. Your team can see where to begin and how each task relates to the wider site.
Recommendations include examples, affected areas and implementation guidance. This reduces back-and-forth and helps developers understand the desired outcome rather than simply receiving a list of errors.
We consider which pages generate enquiries, sales or strategic value. A technically imperfect page that supports revenue may deserve attention before a larger group of low-impact URLs.
Understand the technical condition of your website before investing in more content or promotion.
Free — no obligations
We confirm the website platform, recent changes, known concerns and business priorities. Where available, we review analytics, search performance and relevant technical accounts.
We crawl the site, inspect index behaviour and test the templates and URL types most likely to affect visibility. Findings are checked against the live user experience.
Issues are grouped by urgency, scale, likely impact and effort. We identify dependencies so recommendations can be implemented in a sensible order.
You receive a clear report and walkthrough covering the main findings, supporting evidence and recommended actions. Questions from your team are addressed directly.
We can review completed fixes, answer developer questions and retest priority areas. Ongoing support is available when the audit forms part of a wider campaign.